Attract Visitors to Your Website (Traffic Generation)
Are the right people finding your website? If one of your goals is to attract more visitors to your website, your inbound marketing actions should include a combination of: keyword research, blogging, content creation, SEO and social media.
Convert Website Visitors into Leads (Lead Generation)
Do visitors to your website have multiple opportunities to become a lead? If one of your goals is to generate more qualified leads, you will want to provide premium content and offers (e.g., eBooks, free trials, consultations) based on where each prospect is in the buying cycle? Lead generation tools include: calls-to-action, landing pages, conversion forms, conversion path mapping, content creation and email marketing.
The IMA team excels at strategy and they are valuable advisors to our business. We had a typical brochure-type website that was doing nothing for us. In 2010, Inbound Marketing Associates introduced us to inbound marketing and our website evolved into one of our most critical marketing assets.
Brian Ciota McClurg[fa icon="quote-right"]
Close Leads into Customers (Customer Aquisition)
When a lead comes in through your website, what happens to them? If one of your goals is to convert more leads into customers, you will want to take steps to nurture those leads through the buying cycle. Customer acquisition tools include: lead scoring, static and smart contact lists, workflows, lead nurturing emails and integrating your customer relationship management (CRM) system with your HubSpot portal.
Marketing Analytics and Reporting (ROI)
Do you know what's working (and what's not working) in your marketing strategies? One of the most powerful tools available through HubSpot is its analytics. HubSpot's marketing analytics show you not only what's happening on your website but also why it's happening. By applying our inbound knowledge and experience, we can quickly alter marketing strategies based on facts. According to HubSpot's "State of Inbound 2014" report, "marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year."
Inbound Marketing Associates delivers exactly what they promise - more website traffic, more leads and more customers. They are data-driven strategists, they excel at content marketing and they have been pleasant to work with.
Leanne Matthews Neal's Design • Remodel[fa icon="quote-right"]