Mission: To help our clients grow their businesses through strategy, execution and analysis of inbound marketing actions.

As our company name implies, we are an inbound marketing agency. We are knowledgeable, experienced inbound specialists who work exclusively with clients to help grow their businesses using inbound marketing strategies and tactics.

One of the advantages of working with us is that our principals work directly with every client. We're not the largest agency and we don't want to be. We take the time to get to know our clients. We recognize that every client has different business needs and goals, and we work with them to tailor strategies and approaches that are right for them. We are also highly effective communicators and strive to maintain an open and ongoing dialogue with each of our clients.

Because our clients only have periodic needs for custom website design or development services, we provide those services through our partner agencies. 


Steve Hoefer

President & Chief Marketing Strategist

I am the founder and president of Inbound Marketing Associates, which specializes in helping clients grow their businesses through strategy, analysis and execution of inbound marketing actions. I have more than 25 years experience in marketing communications and public relations, and earned my master’s degree from Syracuse University.

Prior to starting IMA, I worked for a full-service advertising agency as a strategic marketing and PR consultant for several national and regional brands. Before that I was senior vice president at a Fortune 500 company with business interests in energy, agriculture and financial services.


Mary Karpinski

Chief Content Strategist & Writer

As a content strategist, I help clients to plan and create content of interest to their prospects that enables them to achieve their business goals. Since blogging is such an important part of inbound marketing, my work involves researching topics, creating client blog editorial calendars and writing blog articles.

Previously, I was a strategic planner, researcher and writer for health care and non-profit agencies. I have also been editor of a publication managing both content and marketing.

I have two masters degrees from Syracuse University. I also have a background in art and enjoy painting and photography.