Today, Google began rolling out its mobile-friendly update. What does this mean? For searchers using a smartphone, Google promises a much better experience by boosting its delivery of search results from websites with pages that are legible and easy to read on mobile devices. For owners of mobile-friendly websites this is welcome news. Their website content will now have a chance to rank higher in Google search results delivered to smartphone users.
When visitors arrive at your website for the first time, most likely to your homepage, they usually take just 3 to 5 seconds to decide whether to stay or exit. Marketers sometimes refer to this as the "blink test." Your homepage needs to be designed to quickly allow visitors to decide if your website offers them something of value.
Many companies that use inbound marketing are only interested in leads that reside within their marketing territory. Remodeling contractors, HVAC firms and energy services companies are just a few examples of businesses that only sell to consumers within a defined geography.
One of the main objectives of inbound marketing is to attract visitors to your website. We do this primarily through blogging, SEO (search engine optimization) and social publishing.
Consumers have taken control of much of the buying cycle. Compared to just a few years ago, consumers today rely more on online searches (including consumer reviews of product choices and companies), blogs and social media to research, learn about and make buying decisions.
Buyer personas are profiles of the people you are trying to reach through your marketing efforts. They are the prospects who are most likely to become leads, customers and promoters of your brand and company.